KLM have developed a application that will allow people to create their own e-cards, including a picture of themselves. The app will offer a choice of four scenes (US, Europe, Asia, Africa). Each scene will depict a typical background and costumed figure from that region. The web user will import a picture of their own (or a friend’s) face to add to the costumed figure. The figure will then do an amusing dance to a musical background. People can then send the card to their friends and enter a competition to win flights.