Nielsen: More Teens Now Listen To Music Through YouTube Than Any Other Source
According to Nielsen’s latest “Music 360” report, forty eighth of customers within the U.S. still see radio because the dominant thanks to discover new music. for pretty much simple fraction of U.S. teenagers, however, Google’s YouTube is currently a a lot of necessary supply of music than radio (54%), iTunes (53%) and CDs (50%).
Despite the growing quality of net music services among teens, a couple of third of them still bought a CD within the last year and among all respondents, fifty fifth same physical CDs ar still a awfully or fairly smart price.
““While younger listeners decide on technologically advanced ways , ancient ways of discovery like radio and spoken still be sturdy drivers,” same Nielsen SVP David Bakula during a canned statement these days. “With numerous ways in which to get, consume and find out nice new music, it’s no surprise that the buyer continues to access and revel in music in bigger numbers.”
The survey conjointly found that fifty four of U.S. customers currently have music player apps on their smartphones, as long as nearly each smartphone currently features a inherent music player, we are able to solely assume that this variety reflects third-party apps. just below half them have radio apps put in on their phones and twenty sixth have music store apps.
Newer music services like Spotify and Pandora didn’t very register in Nielsen’s survey. Indeed, because the WSJ reports, container tapes (remember those?) ar still a lot of widespread among adult than most on-line music services. virtually a tenth of U.S. adults apparently still listens to cassettes and seven hear Spotify.