CEO Gour Lentell tells ME that it wasn’t very his arrange to build a social network. Instead, biNu centered at the start on creating content accessible — whether or not it’s Wikipedia, the Bible, or a news website like TechCrunch. however users needed to share and act round the content, therefore biNu has been slowly adding social options over time, till the team realised that it absolutely was changing into “fully social,” Lentell says. many weeks agone, the corporate launched its own social app on biNu home screen, and next week, it’s adding the last huge piece, a news stream wherever you’ll follow updates from different users.
Lentell conjointly notes that since biNu relies within the cloud, the service may eventually be created obtainable different devices too. for instance, somebody would possibly produce a social account on biNu’s mobile app, however they might conjointly log in and access their social connections (and different biNu services) once they’re on a personal computer at an online restaurant .Lentell came by the TechCrunch workplace earlier in the week to point out ME the app and its social options. Users will friend others, they’ll share photos, and that they will send instant messages and SMS. It is, in different words, it’s optimized for atiny low screen and a slow wireless affiliation, however different it’s just about what you’d expect from a mobile social network — Lentell says that although biNu is targeted on rising markets (such as East Africa), its users have “the same social desires and needs notwithstanding World Health Organization they’re.”biNu, a startup backed by Eric Schmidt’s TomorrowVentures, permits homeowners of feature phones and lower-end smartphones to access apps like Facebook and Twitter. currently the corporate is obtaining additional formidable on the social networking aspect.

There ar different social services aimed toward feature phones, like mig33, however the $64000 contestant could also be Facebook, that is trying to grow on lower-end phones in rising markets, thanks its acquisition of Snaptu. However, Lentell says that with the billions of feature phones within the world, “there’s plenty of ocean out there,” therefore he doesn’t suppose he’ll be fighting with Facebook for users anytime before long. In fact, as I noted on top of, biNu conjointly offers Facebook and Twitter apps as a part of its platform.