4 Pro Tips For Publishers Building A Native Ad Strategy

September 2, 2012
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For those unfamiliar the term ‘native advertising,’ it’s outlined as ad ways that permit brands to push their content into the endemic expertise of a website in an exceedingly non-interruptive, integrated manner (see the native ad market breakdown here). Dominant social media and content discovery platforms together with Facebook, Twitter, StumbleUpon and Tumblr have all chosen to not use ancient show or interruptive ads and instead incorporate native ads to drive revenue. succeeding generation of publisher entrepreneurs have taken notice of this shift and ar thinking laborious regarding however they’ll additionally build advertising formats that may be as native to their sites as Promoted Tweets ar to Twitter or Paid Discovery is to StumbleUpon.Entrepreneurs ar speedily rolling out daring new on-line media styles that ar dynamical our perception of however content publishers and platforms ought to look and operate (see Medium, Branch, and Devour). rather than sites designed alone to maximise page views, we tend to ar currently seeing AN inflow of publishers that incorporate content streams, grids and galleries to supply a additional fluid, less interruptive content discovery expertise. This style evolution has additionally light-emitting diode to a replacement approach in validation, wherever sites ar currently being designed from the bottom up to integrate native advertising formats, instead of the standard show ad placements.

The great news for publishers is that advertisers ar clutches native ads in an exceedingly immense manner and ar on the lookout for brand new, distinctive experiences. the explanation they’re shopping for native ads is as a result of they systematically beat the paltry average engagement rates for show advertising and supply a far higher user expertise than interruptive ads like pop-ups and interstitials. Publishers currently have a business case to re-imagine however advertising will look and feel. to assist them get there, we’ve got place along four tips for publishers to assist launch a good native ad strategy:

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